Aviation Marketing and Strategic Planning
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Overview
Subject area
AVIA
Catalog Number
660
Course Title
Aviation Marketing and Strategic Planning
Department(s)
Description
A capstone course on marketing and strategic planning, this course will highlight the various strategies airline companies use to gain a competitive edge as well as develop a long term, sustainable strategy for success. Case studies of airlines will illustrate the relevant concepts.
Typically Offered
Fall, Spring
Academic Career
Graduate
Liberal Arts
No
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3